Privacy Policy
A legal disclaimer
Use of this website is subject to our Privacy Policy. By using this website, you consent to the collection and use of information as described in our Privacy Policy. We implement reasonable security measures but cannot guarantee absolute security of information transmitted through the website.
Privacy Policy - the basics
Four Shades of Brown ("we," "us," or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.Fourshadesofbrown.org and use our services.
Please read this Privacy Policy carefully. By using our website, you agree to the collection and use of information in accordance with this policy.
INFORMATION WE COLLECT
We may collect the following types of information:
Personal Information You Provide
When you voluntarily interact with our website, we may collect:
• Name
• Email address
• Phone number
• Mailing address
• Payment information (processed securely through third-party payment processors)
• Product preferences and purchase history
• Any other information you choose to provide through contact forms, newsletter signups, or account creation
Information Collected Automatically
When you visit our website, we may automatically collect certain information:
• IP address
• Browser type and version
• Device information (type, operating system)
• Pages viewed and time spent on pages
• Referring website or source
• Date and time of visits
• Cookies and similar tracking technologies (see Cookies section below)
Information from Third Parties
We may receive information from:
• Social media platforms (if you connect your account)
• Payment processors (transaction confirmation, not full payment details)
• Analytics providers
• Marketing partners
HOW WE USE YOUR INFORMATION
We use the information we collect to:
• Process and fulfill orders
• Communicate about your purchases and account
• Send promotional emails and newsletters (with your consent)
• Respond to inquiries and customer service requests
• Improve our website and user experience
• Personalize your shopping experience
• Analyze website traffic and user behavior
• Prevent fraud and enhance security
• Comply with legal obligations
• Send administrative information (policy updates, changes to terms)
HOW WE SHARE YOUR INFORMATION
We DO NOT sell, rent, or trade your personal information to third parties.
We may share your information with:
Service Providers
We work with trusted third-party service providers who assist us with:
• Payment processing (e.g., Stripe, PayPal, Square)
• Shipping and order fulfillment
• Email marketing platforms (e.g., Mailchimp, Klaviyo)
• Website hosting and maintenance
• Analytics services (e.g., Google Analytics)
• Customer relationship management (CRM)
These providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your data.
Legal Requirements
We may disclose your information if required to:
• Comply with legal obligations, court orders, or government requests
• Enforce our terms and conditions or policies
• Protect our rights, property, or safety
• Prevent fraud or illegal activities
• Protect the rights and safety of our customers and others
Business Transfers
In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity.
COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies and similar tracking technologies to enhance your browsing experience.
What Are Cookies?
Cookies are small text files stored on your device that help us:
• Remember your preferences and settings
• Understand how you use our website
• Personalize content and advertisements
• Analyze website performance
Types of Cookies We Use
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ESSENTIAL COOKIES
Required for website functionality (shopping cart, login, security)
PERFORMANCE COOKIES
Help us understand how visitors interact with our site (e.g., Google Analytics)
FUNCTIONAL COOKIES
Remember your preferences (language, region, login details)
MARKETING COOKIES
Track your activity to deliver relevant advertisements
Managing Cookies
You can control cookies through your browser settings:
• Most browsers allow you to refuse or delete cookies
• Disabling cookies may affect website functionality
• For more information, visit: www.allaboutcookies.org
To opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout
​
DATA SECURITY
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
Security measures include:
• Secure Socket Layer (SSL) encryption for sensitive data
• Secure payment processing through PCI-compliant providers
• Regular security assessments and updates
• Restricted access to personal information (employees only)
• Secure data storage practices
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
YOUR PRIVACY RIGHTS
Depending on your location, you may have the following rights:
Access and Portability
• Request access to the personal information we hold about you
• Receive a copy of your data in a portable format
Correction
• Request correction of inaccurate or incomplete information
Deletion
• Request deletion of your personal information (subject to legal retention requirements)
Opt-Out
• Unsubscribe from marketing emails (click "unsubscribe" in any email)
• Opt out of cookies (see Cookies section above)
• Withdraw consent for data processing
Do Not Sell My Personal Information
We do not sell personal information. However, if you wish to formally opt out of any future sale, you may contact us.
How to Exercise Your Rights
To exercise any of these rights, please contact us at:
Email: Kayla.Ortiz@fourshadesofbrown.org
Phone: [Insert Phone Number]
We will respond to your request within 30 days (or as required by applicable law).
CHILDREN'S PRIVACY
Our website is not intended for children under the age of 13 (or 16 in some jurisdictions).
We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.
THIRD-PARTY WEBSITES
Our website may contain links to third-party websites, social media platforms, or services.
We are NOT responsible for:
• Privacy practices of third-party sites
• Content or security of external websites
• Data collection by third parties
We encourage you to review the privacy policies of any third-party sites you visit.
EMAIL MARKETING
If you subscribe to our newsletter or promotional emails:
• We will send marketing communications with your consent
• You can unsubscribe at any time by clicking "unsubscribe" in any email
• Even after unsubscribing, we may still send transactional emails (order confirmations, shipping updates, account notifications)
INTERNATIONAL DATA TRANSFERS
Your information may be transferred to and processed in countries outside your country of residence, including the United States.
By using our website, you consent to the transfer of your information to countries that may have different data protection laws than your jurisdiction.
We take steps to ensure your data is protected in accordance with this Privacy Policy, regardless of where it is processed.
DATA RETENTION
We retain your personal information for as long as necessary to:
• Fulfill the purposes outlined in this Privacy Policy
• Comply with legal, accounting, or reporting requirements
• Resolve disputes and enforce our agreements
When information is no longer needed, we will securely delete or anonymize it.
Typical retention periods:
• Order and transaction data: 7 years (for tax/accounting purposes)
• Marketing data: Until you unsubscribe or request deletion
• Website analytics: 26 months (Google Analytics default)
CALIFORNIA PRIVACY RIGHTS (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
• Right to know what personal information we collect and how we use it
• Right to delete your personal information
• Right to opt out of the sale of personal information (we do not sell data)
• Right to non-discrimination for exercising your privacy rights
To exercise these rights, contact us at Kayla.Ortiz@fourshadesofbrown.org with "California Privacy Request" in the subject line.
EUROPEAN PRIVACY RIGHTS (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):
• Right to access, rectify, or erase your data
• Right to restrict or object to processing
• Right to data portability
• Right to withdraw consent
• Right to lodge a complaint with your local data protection authority
Legal basis for processing your data:
• Contract performance (to fulfill orders)
• Consent (for marketing communications)
• Legitimate interests (to improve our services and prevent fraud)
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect:
• Changes in our practices
• Legal or regulatory requirements
• New features or services
When we make changes:
• We will update the "Last Updated" date at the top of this policy
• For significant changes, we may notify you via email or website notice
• Continued use of our website after changes constitutes acceptance of the updated policy
We encourage you to review this Privacy Policy periodically.
CONTACT US
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Four Shades of Browns
Email: Kayla.Ortiz@Fourshadesofbrown.org
Phone: 508-603-6207
Website: www.Fourshadesofbrown.org
We will respond to your inquiry as soon as possible, typically within 5-7 business days.
CONSENT
By using our website, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.